Founded in 2023, SOAR is a Thailand-based lifestyle technology company focused on bringing innovative consumer products to modern audiences.We believe technology should not only be advanced, but also practical, intuitive, and enjoyable to use in everyday life. That philosophy guides how we select the brands and products we introduce to the market.SOAR partners with globally recognized innovation brands across emerging lifestyle categories, including:

• HOVERAir — AI-powered flying cameras built for effortless hands-free creativity
• VITURE — immersive XR entertainment designed for next-generation portable experiences
• Brezi — modern cold brew solutions combining convenience with café-quality coffee at home

Our goal is to become a trusted bridge between world-class innovation and consumers in Thailand, making cutting-edge technology more accessible through carefully curated products and localized market expertise.Today, SOAR operates from the center of Bangkok, where our team continues to explore emerging technologies, develop strong brand partnerships, and build meaningful product experiences for the modern lifestyle market.